Greenwashing 101: A Comprehensive Guide for Understanding Green Washing In Current Lifestyle Industry.

Greenwashing as unethical corporate practice is quite common today, with the rise of several  environmental and cultural movements such as the popularity of veganism and a huge demand in sustainable and non-toxic fashion, skin care and makeup. This blog is trying to understand the the existing greenwashing the the current lifestyle industry.

What is Greenwashing ?

In a nutshell greenwashing is a claim by a brand or product indicating that the product or brand is environmental friendly where as the reality being the opposite. This can be done by campaigns, branding and even product packaging. Claims such as 100% organic, chemical free, and even fully sustainable can all be part of a brands greenwashing agenda.

Why Brands Use Greenwashing ?

As per the seen rise in peoples gravitation towards a more sustainable and environmental conscious living brands have slowly altered themselves to be relevant to the current consumer. In order to be relevant and running in this type of market they are relying heavily on greenwashing. To simplify we can say that to meet the ideals of the current market they are using greenwashing rather then improving there supply chain.

Am I Getting Greenwashed ?

As consumer a question that might have came in your mind is, am I getting tricked by these brands who are claiming to be better and more environment friendly ? And the answer can be tricky. See all brands who claim to be organic are not really organic likewise there are brands who are claiming to be organic and they are organic. So it a matter of practice to pinpoint whether or not your getting greenwashed.

How To Deal With It?

Dealing with greenwashing can be little tricky. Here are 5 tips to deal with it .

1) Aways read the package of whatever you buy carefully.

2)Do your own research about the brands and product you want to buy. 

3) Educate yourself on supply chain, brands manufacturing unit and how they source there raw material.

4) See how transparent a brand or product is.

5) Most importantly take your time educate yourself, allow yourself to make mistakes and don't be scared of anything.

To conclude I would say that with it's root in our current need for better and more sustainable life greenwashing is definitely a concerning  issue of the current time. Not just with how sustainable my cloths are or how clean my lip gloss is. Rather it had made it's way into all our lives.